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Introducing a New Look and Name for Nine PBS
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St. Louis, MO—January 10, 2021A new year brings new hope, the perfect time to debut a new name and a fresh look. The St. Louis region knows us as its local PBS station; PBS is one of the most iconic brands in the U.S., reaching millions of families every day. So, we’re combining the strong national brand of PBS with the local legacy of Nine to propel us forward in an ever-changing media landscape.

We undertook the process of rebranding, including refreshing our logo, messaging, and visual elements, because our brand should represent the essence of who we are today—contemporary, vibrant, hopeful about the future, and as passionate as ever about education and working together to make our region strong.

We last updated our logo more than 10 years ago. Our new vibrant blue color provides a fresh look while also complementing the recently updated PBS logo.

Through the power of our stories, Nine PBS shares diverse perspectives, explores unfamiliar places, celebrates what unites us, and connects us to new ideas. For more than 66 years we have worked to be the essential and relevant institution we are today by telling stories that move us.

About Nine PBS

As an essential community institution, Nine PBS exists to enable access to information, knowledge, and learning opportunities for all. We tell stories that move us. We meet people where they are the most comfortable consuming content. Nine PBS’s platforms include four distinct broadcast channels (Nine PBS, Nine PBS KIDS®, Nine PBS World, and Nine PBS Create),, social media, the free PBS Video App, streaming services, live and virtual events, and the Public Media Commons. Since 1954, Nine PBS has accepted the community’s invitation into their homes, schools, and businesses.

For more information, contact:
Matt Huelskamp
Vice President and Chief Marketing Officer
(314) 313-6049