St. Louis, MO—January 12, 2022—Aja Williams will become Nine PBS’s new vice president and chief content officer. Williams will provide leadership and oversight of the creation and distribution of Nine PBS content. She will anchor Nine PBS’s local content strategy in the identified needs of our community and ensure the look and feel of our content is engaging, contemporary, innovative, and optimized for audiences across multiple platforms.
She holds a Master of Science degree from Temple University in digital innovation in marketing and a Bachelor of Journalism from the University of Missouri–Columbia.
Williams is no stranger to Nine PBS. She held the position of digital media producer from October 2014 to August 2017. In the position, she increased overall social media engagement, managed interns, and relaunched and oversaw digital efforts related to the national and local American Graduate initiative led by Nine PBS.
“I am thrilled that Aja is coming back to Nine PBS. She has the right skills, experience, and personality to lead our content creation and distribution efforts during these extraordinary times and to ensure that our local content remains anchored in the priorities of our St. Louis region,” says Amy Shaw, Nine PBS president and CEO.
Most recently, Williams has worked with two of the biggest companies in St. Louis. She held the position of senior content strategist at Edward Jones where she created key messages and strategies for the launch of a new national advertising campaign, developed communication plans for the company's latest technologies, and collaborated with senior leaders to develop communication strategies.
Before that, she spent more than four years at Ameren Missouri as a social community manager and then capital planning strategy specialist, where she developed messaging for its Smart Energy Plan, oversaw a cross-functional team that gathered data and content for monthly leadership updates, and led engagement strategies to enhance coworker connections and boost morale among the team.
Williams is an East St. Louis, IL, native and has served on the boards for the Greater St. Louis Association of Black Journalists and the St. Louis Press Club. She is a member of the National Association of Black Journalists.
About Nine PBS
As an essential community institution, Nine PBS exists to enable access to information, knowledge, and learning opportunities for all. We tell stories that move us. We meet people where they are the most comfortable consuming content. Nine PBS’s platforms include four distinct broadcast channels (Nine PBS, Nine PBS KIDS®, Nine PBS World, and Nine PBS Create), ninepbs.org, social media, the free PBS Video App, streaming services, live and virtual events, and the Public Media Commons. Since 1954, Nine PBS has accepted the community’s invitation into their homes, schools, and businesses. Follow Nine PBS on Twitter, Facebook, Instagram, and LinkedIn.