
National Programs
Watch the latest episodes of national programs from Masterpiece, Nature, PBS News Hour and more.
Supporting Nine PBS means investing in the stories, learning, and connections that help our region thrive.
We offer sponsorship opportunities for individuals, businesses, organizations, and foundations across nearly every part of our work—from beloved program series and special events to community initiatives, documentaries, and national projects.
On-Air Sponsorship
Align your brand with trusted, high-quality programming that reaches a large, loyal audience across our region.
Newsletter Sponsorships
From programming highlights to local stories and event updates, our regularly scheduled newsletters reach thousands of public media members and friends—delivering your message straight to inboxes.
Web Banner Advertising
Our full two-week schedule for all four Nine PBS channels is a premier placement for your banner ad, offering consistent visibility in a trusted digital space.
Event Sponsorships
Our events bring the community together to explore our shared history, learn something new, or simply celebrate living. Event sponsorships offer meaningful, face-to-face connections with our audience.
Reach a meaningful audience. Nine PBS reaches 70% of residents across 100 counties in Missouri and Illinois, with more than 300,000 people tuning in each week. Our viewers are engaged, loyal, and more likely to support organizations that support public media.
Stand out in a trusted space. Your message appears in an uncluttered, noncommercial environment where it’s noticed—and where your support enhances your brand image.
Connect with shared values. Community, trust, equity, and learning guide everything we do. When you sponsor Nine PBS, you align your organization with values that matter deeply to our region.
Get personalized service. We work with you to create sponsorships that meet your goals and reflect your voice.
Public Media with a Purpose
Unlike commercial media, Nine PBS exists to serve the public good. For more than 70 years, we’ve been a trusted storyteller and partner for the St. Louis region, serving 31 counties with a singular purpose: to deepen understanding and help our community flourish.
From children’s programming that sparks curiosity, to documentaries that open new perspectives, to trusted news and arts programming, PBS content informs, inspires, and connects us all.
We’re proud to represent St. Louis as leaders in public media—locally and across the country.
To learn more about sponsorship opportunities, contact:
Peggy Goodfriend
Director of Broadcast Promotions
(314) 512-9165
pgoodfriend@ninepbs.org
If you value community, trust, equity, and learning, we’d love to partner with you.
A multiplatform approach creates meaningful connections for businesses and nonprofit organizations to reach our viewers and members. The kit includes viewer demographics, broadcast sponsorship opportunities, digital advertising opportunities, including website banners and emailed newsletters, and event sponsorships.

Watch the latest episodes of national programs from Masterpiece, Nature, PBS News Hour and more.

Learn more about Nine PBS programs including Donnybrook, Living St. Louis, and more.

Check out these digital first series from Nine PBS.

A multiplatform approach creates meaningful connections for businesses and nonprofit organizations to reach our viewers and members. The kit includes viewer demographics, broadcast sponsorship opportunities, digital advertising opportunities, including website banners and emailed newsletters, and event sponsorships.